Conversions allow you to measure the performance of marketing activity.
To create a conversion click the
+ADD button at the top right corner. This will open a window where you can select which type of conversion you want to create.SegmentStream supports 3 types of conversions:
Simple conversion
Every event you collect through SegmentStream tracker can be marked as conversion. There are 2 common use-cases:
- Purchase. For e-commerce website it’s a most common conversion. To create it enter the name, for example “Purchase” and click save in the top-right corner.
- Custom event. Create a conversion based on any event you collect.
Read more here: Simple conversions
Combined conversion
If you have 2 or more conversions you can combine them into a single conversion. In this case every time one of your simple conversions is triggered, your combined conversion will be triggered as well.
Read more here: Combined conversions
Custom conversion
Custom conversions are available only on enterprise plan
There conversions enable you to create conversions by writing an SQL query that uses any raw data present in your Google BigQuery. A common use-case is tracking offline conversions through CRM systems.
Read more here: Custom conversions
Conversions export
Conversions export is available only on enterprise plan
SegmentStream enables you to export any type of conversion - simple, modelled, or custom - to provide advertising platforms with additional signals.
Read more here: Conversions export