Events are specific actions or interactions that users perform on your website or application, such as clicking a button, viewing a page, or completing a form. They play a significant role in training our machine learning models as the models analyse the sequence of events leading up to conversions to power the attribution models you can use in our reports.
Events tracking
GA4 BigQuery ExportGA360 BigQuery ExportAdobe AnalyticsConsent ModeFAQWeb (Deprecated)